Divyam Arora
Design graphique
LaSalle College Vancouver
Branding
The goal of Nawabs is to indulge its consumers in every sensory element of tea drinking and to bring out the fragrant flavors of Indian tea assortments enjoyed by the Nawabs, or old aristocracy. Although tea was historically loved by people between the ages of 30 and 60, it has recently gained popularity with young people who wish to stop by a tea café to speak, share their day's events, and have a cup of "chai" (tea is called chai in India).
Logo
The idea came from a traditional Rajasthani man. Most people outside of India associate India with Rajasthan, the country's most popular tourist destination. The idea for this logo is a traditional Rajasthani man with a large turban and moustache. A dramatic black moustache contrasts with a brightly cultured Turban to emphasize the product's Indian origin. The logo is trendy in order to be visually appealing while still capturing the essence of India. The bright colors are typical of the Indian style of sketching, which shouts for attention.
Packaging
The colors used on packaging are strong, bright, and contrasting, for example, orange-florescent blue, yellow-blue, green-grey, and so on, which create a vibrant and energizing impact. The “lassi” package features famous structures from each state that correlate to each flavor, demonstrating the product's variety, much like India's rich culture. Lassi being the most preferred drink in India will attract it’s new audience internationally.
Menu Design
The bright yellow wacky menu will be printed as well as displayed on a digital board. They not only attract the customer's attention, but they also encourage them to mix and match their orders. The versatility of a digital menu board will allow for rapid pricing modifications or other alterations. The style and positioning of the screens may be adjusted to suit your needs.
Invitation Card
The invitation card design is highly innovative, with a lot of contrast and vibrant colors. The purpose of design, as shown in Indian street style, is to attract consumers with stunning design components. The holy Indian mandala design, which follows the patterns, gives an Indian touch.
Business Card
The khaki material, which is used in a kind of Indian clothing known as Kurtas, inspired the business card design for this brand. It is associated with the Indian practice of wearing Khaki cloth on special occasions to express their culture and way of life.
Packaging 2.