PATEPA - BUY AND SELL PROJECT

VISION AND MISSION

Our Vision shows that not all patterned clothes are tacky and can fit into all skin tones. Our Mission is create unique designs according to Indonesian women's skin color.

MARKET SEGMENTATION

- Women 24-35 years old - Middle - Upper Class - Woman who already have a permanent job. - And usually on the sidelines of that work she does small business. - In addition, they are mostly female and half of them have children - Our customer in general have middle range income with them shopping at the store once a week to once a month - Patepa customer are well educated, often at degree level and have professional careers.

CONSUMENT DEMOGRAPHIC CHART

UNIQUE SELLING POINT

Our patterns are created by our own team, hence they're one of a kind. Our collection consists of multi way dresses that gives you the confidence and ideas to make the dress work for you, for your body, your style, and your occasion.

SWOT ANALYSIS

STREGTH: patterns are self made, and other than clothes, accessories are also sold, using concept multi way dress WEAKNESS: limited customer, limited stock OPPORTUNITY: not a lot of brands dare to use patterns yet. our social media is fun and unique, which intrigues a lot of people, improve online present (content) due to the growth e-commerce and social media, exclusive item THREAT: competitors have a stronger offline presence compared to patepa. other than that, competitors are not just local brands but also come from overseas which are steady already.

MOODBOARD AND INSPIRATION BOARD

COLLECTION BOARD AND ILLUSTRATION

PATEPA LOOK BOOK

FIND US

For more information & discussions: Email : info.patepa@gmail.com Website: www.patepatepa.wixsite.com/infopatepa Jakarta, Indonesia