The final project for a Product Development course, this Buyer's Book describes the brand philosophy of HRH by The Queen, its muse, Maryam, and the inspiration for the Balmoral Collection. The book includes a look book - illustrations - technical drawings and methodically determined wholesale pricing information.
The Balmoral Collection's core is outerwear that performs yet is elegant. Technical drawings are detailed to show the versatility of the coats. The focus on hooded coats was in response to research conducted with local multi-brand store managers, who noted this gap in product availability from European better ready to wear brands. Price points were developed to compete in this segment.
Consulter le documentBalmoral Collection Look Book
Brand Philosophy
About the Collection
Mood Board
Fabrics
Colour Story
Look 1 Illustration
Look 1 Technical Details
Look 2 Illustrations
Look 2 Technical Details
Look 3 Illustrations
Look 3 Technical Details
Look 4 Illustrations
Look 4 Technical Details
Look 5 Illustrations
Look 5 Technical Details
Detailed Technical Drawings - Trench Coat
Detailed Technical Drawings - Trench Coat