Buyers Book - Balmoral Collection, HRH by the Queen

The final project for a Product Development course, this Buyer's Book describes the brand philosophy of HRH by The Queen, its muse, Maryam, and the inspiration for the Balmoral Collection. The book includes a look book - illustrations - technical drawings and methodically determined wholesale pricing information.

Buyers Book - Balmoral Collection HRH by The Queen

The Balmoral Collection's core is outerwear that performs yet is elegant. Technical drawings are detailed to show the versatility of the coats. The focus on hooded coats was in response to research conducted with local multi-brand store managers, who noted this gap in product availability from European better ready to wear brands. Price points were developed to compete in this segment.

Consulter le document
Design de mode/LaSalle College Vancouver/Buyer's Book - Balmoral Collection HRH by the Queen

Buyer's Book - Balmoral Collection HRH by the Queen

Balmoral Collection

Buyer's Book - Balmoral Collection HRH by the Queen

Balmoral Collection Look Book

Brand Philosophy

Buyer's Book - Balmoral Collection HRH by the Queen

Brand Philosophy

About the Collection

Buyer's Book - Balmoral Collection HRH by the Queen

About the Collection

Mood Board

Mood Board

Fabrics

Fabrics

Colour Story

Colour Story

Look 1 Illustration

Look 1 Illustration

Design de mode/LaSalle College Vancouver/x6zzcct1sgio9l343ocanznj7znsdmt4
Look 1 Technical Det

Look 1 Technical Details

Look 2 Illustrations

Look 2 Illustrations

Look 2 Technical Det

Look 2 Technical Details

Look 3 Illustrations

Look 3 Illustrations

Look 3 Technical Det

Look 3 Technical Details

Look 4 Illustrations

Look 4 Illustrations

Look 4 Technical Det

Look 4 Technical Details

Look 5 Illustrations

Look 5 Illustrations

Look 5 Technical Det

Look 5 Technical Details

Detailed Technical D

Detailed Technical Drawings - Trench Coat

Detailed Technical D

Detailed Technical Drawings - Trench Coat

Design de mode/LaSalle College Vancouver/Buyer's Book - Balmoral Collection HRH by the Queen
Balmoral Collection
Brand Philosophy
About the Collection
Mood Board
Fabrics
Colour Story
Look 1 Illustration
Design de mode/LaSalle College Vancouver/x6zzcct1sgio9l343ocanznj7znsdmt4
Look 1 Technical Det
Look 2 Illustrations
Look 2 Technical Det
Look 3 Illustrations
Look 3 Technical Det
Look 4 Illustrations
Look 4 Technical Det
Look 5 Illustrations
Look 5 Technical Det
Detailed Technical D
Detailed Technical D