Anthony Ioannou

Anthony Ioannou

Fashion Marketing
LaSalle College | Montréal

Dynamite Merchandising Private Label

6 months of merchandising plans for a fictional line entitled From Catwalk to Sidewalk to be sold in Dynamite stores in fall 2016.

The merchandising pl

July 2016

The merchandising plan for July 2016 showcases a unique way to wear staple pieces. The idea of a printed trouser, paired with a graphic tee makes the look casual but it is easily elevated with a statement shoe, blazer and clutch. This look is ideal for summer nights on the patio or even a night out on the town.

August blends togeth

August 2016

August blends together the staple maxi skirt with pieces that add edge. It is us imagining the customer as girl who maybe lives in a trendy city and is willing to take risks with her fashion and personal style

The reinvention of t

September 2016

The reinvention of the menswear trend. Inspired by Helmut Newton and Yves Saint Laurent, we have created a female suit complete with tie and shirt but still kept her feminine with the hand painted bag and kitten heels.

The marriage of Nort

October 2016

The marriage of Northern California ease with Parisian Flare. The Fringe skirt and oversize sweater are immediately elevated with the statement boot, Moto Jacket and chunky gold jewelry. This is the idea look for an effortless chic but still put together customer. Minimal Risk with Maximal Reward

A marriage of Japane

November 2016

A marriage of Japanese avant guard and European tailoring. We wanted to revisit the suit but in a way that works for evening. The idea here was the empower the woman and make her feel comfortable to try something so out of the norm. We wanted to ensure that she commanded attention when she entered a room.

When you look at fas

December 2016

When you look at fashion, the eye often treats what it is seeing as a piece of art. Decmeber's intention is to marry the artist and the clothing and create a balance where the wearer feels as though they are the canvas for the artwork, the clothes. A combination of pattern and texture make for unforgettable garments that are perfect for any holiday occasion, business or personal.