Skills
Team management, project management, recruiting and training, languages (Italian, English, Spanish, basic Portuguese), digital advertising, marketing, SEO
Experiences
2015-NOW: Indipendent Digital Consultant and Patterns Making Student
I'm currently focusing my efforts into exploring the "architectural" side of fashion design, by learning and gaining a qualification as a Pattern Maker. I'm combining this activity with my long-track online expertise by consulting small firms and start-ups on their digital marketing strategy and implementation.
2007-2015: Advertising Operations, London and Barcelona
I've dedicated almost a decade to deepen my digital knowledge by working within technological companies such as Yahoo International and Softonic. I've grown from managing advertising campaigns to building and leading the Advertising Operations department, and being in charge for projects critical to both the company's revenue yielding and smooth functioning evolution.
2006-2007: Temping Press and PR, London
I employed those years exploring different professional paths while completing my British degree. I've temped at different fashion designers, agencies, and institutions (such as the British Fashion Council, gaining an insighter's view of the iconic London Fashion Week), as well as cultural start-ups. With my responsibilities spanning from showroom and samples maintainance to media accreditation and shows reviews, I've learnt to wear many different hats and adapt to whatever the circumstances may require.
Education
FdA Marketing & Advertising - London College of Communication, University of the Arts London
MA-equivalent Asian Languages and Cultures - Università di Bologna
BA-equivalent Asian Languages and Cultures - Università di Roma "La Sapienza"
Honors and Awards
- Established the company’s advertising standards and processes from scratch
- Built the Advertising Operations team growing it from 1 to 7 professionals
- Increased revenue by implementing video and mobile advertising solutions, representing 24% of total display revenue in 2014
- Saved €50,000+ on external consultancy/training costs by taking ownership of new advertising technical implementations