Georgia Maley

Georgia Maley

Design Arts
LCI Melbourne

One Girl

Challenge: Create an engaging campaign that broadens the reach of donators by encouraging them to pledge their birthday to One Girl. The campahin should be able to grow organically. Solution: With each donation, donators have the ability to leave behind a birthday message. Each message is printed onto a separate balloon which are all bagged up and sent out to the birthday person one week before their birthday so that they can use them for their birthday celebration.

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