One Girl

Challenge: Create an engaging campaign that broadens the reach of donators by encouraging them to pledge their birthday to One Girl. The campahin should be able to grow organically. Solution: With each donation, donators have the ability to leave behind a birthday message. Each message is printed onto a separate balloon which are all bagged up and sent out to the birthday person one week before their birthday so that they can use them for their birthday celebration.

Design Arts/LCI Melbourne/h1huoa8oqne13mc374wl9i2cd5yel8v9
Design Arts/LCI Melbourne/rqwbu197q96n4wnco85y6ruz1t8q5xp9
Design Arts/LCI Melbourne/lmzydzuobs4mr8qmeotfb8b64znjcx2h