San Salvador | City Branding

San Salvador is the capital of the smallest country in Central America, El Salvador. Over the years, the city has focused on growing and modernizing itself in order to be more accessible for tourists and of course, the people that inhabit it. The city lacks in identity and needs a rebranding therefore it is looking for one that will reflect its’ authenticity.San Salvador is home to a diversity of people of all ages. A vivid and modern branding was the desired goal in order to become eye-catching for all ages. Moreover, the rebranding did needed to include the essence of the city’s traditions and culture as well. San Salvador is nicknamed “The Valley of the Hammocks” because of its’ very frequent seismic activity; therefore, the logo is a set of hammocks inspired by the city’s nickname. The bright colors found on it were inspired from the colors found on the hammocks made there which also perfectly reflects the city’s vivid impression.

Graphic Design/LaSalle College Vancouver/3ng0dnzhzn28bkofgg7ii8kpfbly3z7a
Graphic Design/LaSalle College Vancouver/wklj4q0sncfezi5erio4ios11pkuxnfg
Graphic Design/LaSalle College Vancouver/nvvj790knlwcl5zrsllu2gepat3e0f12
Graphic Design/LaSalle College Vancouver/iapdyi0ub7hx76ee76kqy3weim9vf34o
Graphic Design/LaSalle College Vancouver/ikjj5yq1bnr6m7jxbcecjkg81pb3e3hl
Graphic Design/LaSalle College Vancouver/8q0abrxl8lii5wbt7qh7hc9vkmo3gxjy
Graphic Design/LaSalle College Vancouver/a435jw8zxq0lv6bci6hq2ba9et70wwdi
Graphic Design/LaSalle College Vancouver/n4r1omk2m66uuwwg1ej82jzf8jyoyyyi