Kraken is a surf and skate style clothing brand launching in summer 2017. The concept brief set the task of creating a boutique brand identity that would give the business an edge over scene giants such as Ripcurl and Quicksilver. The campaign involved designing a logo, web-store, stationary, swing tags, and a giant Kraken illustration to feature on the website.

Design Arts/LCI Melbourne/dq4psoju9wk0qdepc8a1fzse7z0mxpn0

Other Credits

Clothing designs featured on the website are sourced from other artists.