Samantha Buitrago

Samantha Buitrago

Fashion Marketing
LaSalle College | Montréal

Fashion brand report

This is a recent project I did for my social media class. It was quite interesting going through Zara's social media platforms and seeing how they promote their products in different ways. I had to analyse all the activities of the brand in their platforms for a month and then present this newsletter on their homepage and its diverse uses and explain all this to my class. I considered it kind of a challenge because I had to use InDesign program and I was a beginner then; however, I found my way to figure it out and the final result was pretty nice.

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