Pure is a luxurious condo development in a neighborhood of downtown Sydney, Australia. The word “Pure” indicates that the design of the condo is elegant and comfortable. This project is a brochure that allows readers to experience the traits of the neighborhood, interior, and the convenient amenities. The color palette was chosen to express the calmness and create a delightful ambiance to the readers while the images were chosen categorically as each article describes the different aspects of Pure. The simple layout of the business card highlights the features of Pure.