Digital Marketing Specialist

  • Location: Montreal Headquarter
  • Job Code: 2292
  • Number of jobs available: 1
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Digital Marketing Specialist

 

Now present on 5 continents, LCI Education network has 23 post-secondary campuses and approximately 3,000 employees who train more than 17,000 students worldwide each year in several fields of study including: Fashion, Arts and Design; Beauty; VFX and video games; Humanities and Social Sciences; Management and Technologies; Hotel Management and Tourism, etc.

We are looking for a curious candidate for whom campaign optimization is without limits. As a digital marketing specialist, he or she will join our talented team where initiative, collaboration and knowledge sharing is valued.

 

POSITION SUMMARY

Answers to the digital marketing director, the specialist will have the responsibility of creating, establish and optimize the PPC campaign performance and social media to attain precise performance objectives. The specialist will work closely with different teams to ensure the execution of quality omnichannel campaigns

 

MAIN RESPONSABILITES

 

  • Develop, manage and optimize paid media campaigns (Google Adwords, Bing, Youtube, Facebook and LinkedIn);
  • Track and analyses campaign performance with google Analytics and CRM;
  • Present campaign performance indicators and results;
  • Propose and manage optimization projects to improve campaign ROI;
  • Ensure the optimization of web page content to promote organic SEO;
  • Embed content and pixels on various network websites;
  • Carry out market research on their territory;
  • Conduct competitive monitoring in their territories

 

REQUIREMENTS

 

  •  College or university diploma;
  • 1 to 3 years of experience in campaign management experience with Adwords, Facebook, Instagram;
  • Google Adwords and Analytics certification (asset);
  • Bilingual (English, French) both oral and written;
  • Fluency in Spanish both orally and in writing (asset).



PROFILE SOUGHT

  • Very good analytical skills;
  • Strong interest in advertising and content creation;
  • Intellectual curiosity and best practices in digital marketing;
  • Ability to learn fast and resourceful;
  • Autonomous;
  • Attention to detail.

 

BENEFITS

 

  •  International company established for over 60 years;
  • Constantly growing company with a strong international presence;
  • Opportunities for professional development;
  •  Group insurance;
  • Retirement savings plan;
  • Health and Wellness Program and free yoga;
  • Workplace daycare;
  • 40 hours of training;
  • Company located in downtown Montreal.

 

Only the selected candidates will be contacted.

We support an affirmative action program and invite visible minorities, ethnic minorities, indigenous peoples and persons with disabilities to apply.

Note that adaptation measures can be offered to people with disabilities according to their needs. We invite you to make such demands if appropriate.

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