Press release

LCI Education becomes official partner of the Atlas Lions

This morning, LCI Education officially signed a partnership agreement with the Royal Moroccan Football Federation (FRMF), becoming an Official Partner of the Atlas Lions.
The Moroccan national football team poses in their green jerseys, partnered with LCI Education.

Rabat, Morocco - March 14, 2024 - This morning, LCI Education officially signed a partnership agreement with the Royal Moroccan Football Federation (FRMF), becoming an Official Partner of the Atlas Lions.

By forging this partnership with the FRMF, LCI Education, a Canadian organization boasting 12 higher education institutions across five continents, aims to support Moroccan soccer and the values upheld by this discipline that has earned Morocco recognition on the national and international stage. This strategic collaboration represents an important step in consolidating the links between higher education and sport in the country.

A promising partnership to strengthen the synergy between education and sports

With this alliance, LCI Education and the FRMF are leveraging their expertise and resources to implement various initiatives related to their respective fields:

  • The FRMF will prioritize LCI Education institutions for its training needs
  • LCI Education and the FRMF will work together to promote specific programs, such as a Master’s in Sports Team Management
  • Both organizations will jointly support causes like school retention, youth sports promotion, and annual recognition of Baccalaureate achievements
  • And many more initiatives are in the pipeline to further strengthen the bond between Education and Sports!

"It is with great pride that LCI Education, represented by its institutions HEM and Collège LaSalle in Morocco, becomes an Official Partner of the Atlas Lions," states Claude Marchand, President and CEO of LCI Education. “This innovative partnership signifies our commitment to merging education and sports to create a lasting impact, thereby strengthening the bonds and shared values between higher education and Moroccan soccer.”

The initiatives resulting from the partnership between LCI Education and the FRMF will unfold over the coming months. Together, we are committed to fostering synergy between knowledge and physical activity, while proudly supporting the Atlas Lions on both national and international stages.

Press contact


Marketing Director, LCI Education in Africa:

+212 5 22 52 52 52

About LCI Education

LCI Education is a diverse learning community of 12 select higher education institutions on five continents, and 2,000 colleagues involved in educating over 20,000 learners worldwide each year. LCI Education also provides solutions to workforce challenges with adaptive digital learning options and much more.

LCI Education harmonizes its programs from one country to the next, promoting greater flexibility and life-ready learning experiences, better control over the quality of its services, and deeper respect for the various cultures with which it works. LCI Education has been named one of Canada’s Best Managed Companies.

For more information, please visit

About HEM

Established in 1988, HEM’s mission is to educate and support accomplished business leaders, proactive citizens capable of navigating complex environments. To fulfil this mission, HEM brings together multidisciplinary teams, innovative pedagogy, and applied research.

Since 2019, HEM has been part of LCI Education and operates four campuses across Morocco: Casablanca, Rabat, Marrakech and Tangier. Additionally, HEM has an applied research center established 11 years ago, with a focus on sharing knowledge widely. For more information, please visit

About Collège LaSalle

Established in Morocco since 1989, Collège LaSalle shines with its four campuses located in the vibrant cities of Casablanca, Rabat, Marrakech, and Tangier. It offers five flagship programs: fashion design, interior design, digital arts, culinary arts and hospitality, and management and business. The institution has shaped countless careers, catapulting its graduates onto the national and international stage.

Collège LaSalle’s expertise also extends to a comprehensive range of continuing education programs, tailored for professionals aiming to excel, enhance their skills, or pivot their careers. Each program promises growth, supported by dedicated pedagogical guidance and a keen eye on current market trends, ensuring undeniable added value to the professional profiles of its learners.

For more information, please visit

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