ABSOLUT Vodka advertising campaign: Safe and responsible drinking

For this project, we were asked to execute three highly resolved conceptual scamps digitally using both photoshop & illustrator, Advertising safe and responsible drinking for ABSOLUT Vodka.

IS IT WORTH WHAT YOU

ABSOLUT PROMOTION.

IS IT WORTH WHAT YOU MIGHT LOSE? DRINK WITH ABSOLUT RESPONSIBILITY.

IS IT WORTH WHAT YOU

ABSOLUT MATRIMONY.

IS IT WORTH WHAT YOU MIGHT LOSE? DRINK WITH ABSOLUT RESPONSIBILITY.

IS IT WORTH WHAT YOU

ABSOLUT LONGEVITY.

IS IT WORTH WHAT YOU MIGHT LOSE? DRINK WITH ABSOLUT RESPONSIBILITY.

IS IT WORTH WHAT YOU
IS IT WORTH WHAT YOU
IS IT WORTH WHAT YOU